Sunday, January 26, 2020

Marketing Strategies Of Loreal Marketing Essay

Marketing Strategies Of Loreal Marketing Essay The market chosen for this assignment is for cosmetic products which have already a huge market and growing at a rapid rate with consumers having contrasting working attitudes and style, and companies producing goods according to the local requirement in accordance to the wants of the customers and consumers. This is more evident when we compare the DE (Developing and Emerging) pyramid of global population in 2009 getting transformed into a Diamond from a positive transition from Not Yet to Aspiring and to Have Lots. This assignment compares and contrasts the way in which two different companies, LOreal and Unilever carry out their international marketing. Initially this assignment revolves around the two mega cosmetic brand industry LOreal and Unilever and their marketing tactics and strategies around the globe in a few countries. LOreal a cosmetic giant is operating in over 130 countries worldwide and recorded a turnover à ¢Ã¢â‚¬Å¡Ã‚ ¬ 17.5 billion in 2009. The company records a consistent growth of over the years while there is a dip from 2008 to 2009 especially due to economic slowdown in the global market. The consistent growth of the company and the share in the particular market is due to its varied marketing activities and innovation in Research and Development. The Company, in 2009, has spent à ¢Ã¢â‚¬Å¡Ã‚ ¬ 5.4 Billion as Advertising and Promotion which is close to 30% of their annual revenue and à ¢Ã¢â‚¬Å¡Ã‚ ¬ 0.6 billion in Research and Development, almost quarter of their annual Operating Profit. The company differs itself from other companies in the sphere of product/service design; packaging; brand name/logo; price; advertising; sales promotion; distribution channel(s). Their website reads: At LOreal, we have made cosmetics the focus of all our energy and know-how for nearly a century. We are fully committed to putting all our expertise and research resources to work for the well-being of men and women, in all their diversity, around the world Unilever, another multinational giant operating in 100 countries (products sold in 170 countries) recorded annual revenue of close to à ¢Ã¢â‚¬Å¡Ã‚ ¬40 billion in 2009. Unilever spent à ¢Ã¢â‚¬Å¡Ã‚ ¬5.3 billion (13% of their revenue) for their Advertisement and Promotion budget and close to 18% (à ¢Ã¢â‚¬Å¡Ã‚ ¬0.9 billion) on their Research and Development. Unilever realise that innovation is key to their progress, and through cutting-edge science they are constantly enhancing their brands, improving their nutritional properties, taste, fragrance, or functionality. It is quite interesting to read the first sentence of their website: On any given day, two billion people use Unilever products to look good, feel good and get more out of life Global reach allows both the companies to get closer to consumers in local markets to understand diverse needs and priorities of peoples lives in so many different ways. The success of Brand LOreal lies in the fact that the company succeeded in reaching out to the customers of different countries of the world, across different income ranges and cultural patterns, giving them the appropriate product they are worthy of. The area of expertise of LOreal being that it succeeded almost in every country that it entered. The strategies of LOreal was varied enough to help it and stop itself from restricting itself in a single country. LOreal sold its product on the basis of customer demand and country want rather than keeping the product identical across the globe. It built ample number of brands or mammoth brands entrenched to the restricted culture and which appealed to a variety of segment of the universal market instead of generalising the brand and edible in innumerable culture. LOreal went on to being a local product in every international market. The brand extension of LOreal also came in the same sector or the same segment of market. LOreal believed i n growing its expertise in the segment it is conscious of rather than going into a completely new sector of market LOreal had built a dozen or so mega brands rooted in the local culture and appealing to different segments of the global market. Instead of homogenizing the various brands and making them palatable in myriad cultures, Owen-Jones decided to embody their (the brands) country of origin, turning what many marketing gurus considered a narrowing factor into a marketing virtue. As a senior LOreal manager put it, You have to be local and as strong as the best locals but backed by an international image and strategy. We have made a conscious effort to diversify the cultural origins of our brands. Brand Extensions LOreal realized the need for caution in case of brand extensions. The company extended its brands after doing a thorough research. When LOreal decided to enter the kids shampoo category in 1998, it debated whether to launch a new brand or go for an extension. The company realized the LOreal name, long associated with womens hair care, would capture instant credibility with moms. But Kids was really a child-oriented product. When LOreal first unveiled its LOreal Kids shampoo line early 1998, retailers were sceptical. Retailers say the value isnt there. We say it is that the child establishes value. We were pretty tenacious. mentioned Carol Hamilton, 45, senior VP-marketing for the LOreal retail division of Cosmair LOreal professionals mechanises with LOreal professional salons in order to not only promote their product but also to help hairdressers to have a vision, excel and accomplish. LOreal has divided their product range in five different categories to focus its marketing activities exclusively designed for the targeted market audience. Professional products for the service sector business holders like hair salons. Consumer Products for mass consumption of local people. Luxury Products for those who want to pay a little more extra and who are cautious about how they look. Cosmetics general cosmetics. Body Shop a new sector of product range said to have based its products after getting inspired from the nature. The body shop was founded in 1976 in the United Kingdom well known for its strong product base of natural ingredients and having a network of over 2550 stores in 63 countries Unilever on the other hand is a British-Dutch multinational company owning ample number of consumer products in the food, beverage and the personal care product sector. Promises to give a consistent evolution in the sustainable living plan of the commoners. In a world of hype and stereotypes, the Dove Unilever provides a refreshing alternative for women who recognise that beauty isnt simply about how you look but it makes a genuine difference. Dove Unilever is committed to widening the definition of beauty for women because it believes real beauty comes in all ages, shapes and sizes. To help enjoy your own brand of beauty, Dove provides an extensive range of cleansing and personal care products that make a genuine difference to the condition and feel of skin and hair. Dove is the UKs top Bar Soap brand and 45% of the population bought a Dove product in 2010. In fact, 10.1 million women use Dove every week in the UK. Unilever first launched its products in the US during the 1950s, and in 1957 the basic Dove bar formula was refined and developed into the Original Dove Beauty bar. It was launched as a beauty soap that was clinically proven to be milder on dry and sensitive skins. The following years saw the launch of more bath time treats like beauty baths and moisturising body washes. Unilever Dove then expanded its brand into antiperspirant deodorants and Pro-Age, a range of skin cream and hair care products specifically designed in accordance to the requirement of the local women. Unilever re-defined the definition of beauty for women. In 2010 Unilever Dove came out with another revolutionary product of Damage therapy which could be used by the consumers at home rather than spending a fortune on other beauty therapies to keep their hair strong damage free. In 2010 Unilever also diversifies its Dove products from the female sector to the male and hence the birth of a completely new brand of products in which Unilever had never stepped its foot into, the Dove Men Care brand was formed offering deodorants and body washes specifically designed for the male skin. LOreal entered India with the hair colour product, they changed the way consumers viewed the product. From being a product for the old-age to turn grey hair into shining black, LOreal targeted the young market for whom looking stylish and to the modern mark wasimportant, a very tough job to change the mind-sets of the people. Dove entered India in the late 1993. Dove-known to be a custodian to promise gave products to women to satisfy them all over the world. Dove started giving out products which fitted to their customer requirement in the female sector. In India Dove became the fastest growing hair care shampoo product in fifteen month of its launch proving its Promotional strategies to be worth. LOreal launched a shampoo+oil in India under Garnier brand name which is best suited for local Indian market but Unilever standardized the product rather than launching a new brand in a local market. LOreal focuses on target customers and then tailored their supply chain model according to the need of the specific geographical location while Unilever focus on mass market and depend on the overall economic development and the increasing purchasing power of the people. Portfolio of Brand management of Unilever is quite huge although 75% of their revenue comes from only 25 major brands. Therefore strategy of Unilever is on a much broader scale of mass consumption. However, LOreal spends their major advertisement activities towards focussed clientele and depends heavily on new product innovation; in 2009 alone LOreal has filed for 674 patent applications. ADVERTISING LOreal-because you are worth it, gives a kind of a fulfilment to the consumer that the kind of product the consumer was looking for, this is it. It gives the customer the belief that the product worth a lot and hence they are worth it validates to them being as worthy as the product though most of planning and thinking is only a virtual belief. LOreal started its advertising campaign in the late 1920 via posters and other such mediums. It first time appeared onscreen in 1950s in movies. In todays date LOreal got celebrity of all ages to promote their product. The strategy that LOreal used here is to use local celebrities to whom the common man relate to rather than having just one celebrity to promote their product globally. For example in India LOreal used ex Miss World Aishwariya Rai to promote their product where as in the United Kingdom they used Penelope Cruz to promote their product. This got LOreal the image of Traditional Beauty. LOreal knew that the best way to attract customers was to bestow the customers with the image that they could become as beautiful as their favourite celebrities. Dove on the other hand used the tactic of complementing their customers giving them a profound positive vibe by giving a positive line of you are beautiful. Dove uses various creative marketing strategies like using Facebook which is a social commerce networking site to promote its product. Dove has made its products available to the customers on the social website. Dove believes that it makes complete sense to move from a social networking website to a purchase worthwhile at the same place.Launching a competitive advertisement in competition with LOreal with the tag line Dove is No.1 Shampoo sending prospective customers personalised emails with such adverts and making customer believe that it is the best the customer can get. Given the image of real women Dove never used or endorsed their products through celebrities like in the case of LOreal. Instead Unilever built a new strategy for Dove. Given the cote of being Real Women Dove used a corporate advertising strategy by various cultures of women and projecting an image of self-satisfaction for the Unilever brands. Unilever tried to get their customer in the real world and by not giving them a fake hope that they could be liketheir favourite celebrity but giving them a hope that they could be beautiful with the real beauty bestowed in them. Unilever made its product Dove available to the customers through Facebook and other social networking sites in the United States and other parts of the world, with Unilever unveiling the new ecommerce offering shortly Marshall Manson, Europe Middle East and Africa managing director of digital at Unilevers PR agency Edelman, said: It makes sense to allow users to move directly from a social word-of-mouth recommendation, or from information a brand has shared, to purchase. He also said that the move makes it easier for Dove to connect social activity with business values and measure their effectiveness. The news comes just days after a study by Foresee found that consumers prefer email marketing messages than social media interactions with retailer websites in the UK. Larry Freed, president and chief executive officer of ForeSee Results, said brands need to be aware of how their target markets are influenced by promotional emails, advertising on Facebook or word-of-mouth recommendations. SALES PROMOTION In India LOreal brought the international style by transforming the looks in the form of amenities to its customers. LOreal marked its products through hair salons, owning over 2000 saloons over 36 cities in India. LOreal and Unilever competed on getting positioned in the shelf-space in the United States to be in the eye of the customers. Dove on the other hand promoted its product by positioning itself the best that is as the number one product and also with the help of dove the seven day challenge, where dove promised healthy hair or money back guarantee. In the United States Dove bought about the half-faced challenge. Dove asked the American customers to use the product on half of their face and feel the difference. Dove relies on websites to carry out its major sales promotions. Dove used theOscar ceremony by paying huge amount to broadcast live on television on the prime advertising time a 45second advertisement to bring their product into the eyes of the people. The real beauty code used by Unilever for Dove gained a lot of intangible possession towards Dove by Increasing customer loyalty and sales towards the brand. This led to a continuous rise in the sales of Dove; from 2005 to 2006 sales of dove grew by 10.1%. LOreal on the other hand promised a reduction in the hair fall or healthy hair. LOreal carried out its sales promotion having a wide assortment with varying range of products for premium and the middle class. Though LOreals premium product was at low demand, LOreal kept on reinforcing them through promoting their premium brand as a look of necessity. LOreal produced its goods in the form of services to the market by distributing it through professional hair-dressers. LOreals products came with various names such as the LOreal Paris hair colour which imbibed the country name in the brand which fostered the customer the urge of possessing that product. WEBSITE The LOreal website not only gives a brief introduction of its varied product features but it also gives information about the company history and also about the various product ranges for women in the market supplementing it with a little extra of for women categorising it specifically for them. LOreal in China launched a website in mandarin to help customer easy accessibility and making it easy for them to use the website. Due to this strategy of LOreal the customers felt more close to the brand and made it easy for the customers to access the product easily. Unilever for dove maintains its simplicity in its website also but to it dove also adds up a space for testimonials to looks at the customer response and also gave out various offers and promotions. To that Dove had also added up an interactive session and video to show how dove has helped peoples hair giving the customers the proof to what they claimed. They also came up with advertisement of the websites specific to that part of the region. Unilever wanted the local customer to be able to relate with the brand and see for themselves how they could look beautiful just by themselves. For example the Indian website had adverts of Dove dry hair shampoo which helped rough dry hair and prevented split-ends whereas in the United Kingdome Unilever had a range of special shampoo to reduce and prevent hair fall which generally happened in accordance to the hard water. DISTRIBUTION CHANNEL A market channel is one of the most important factors in the marketing of a product. It closures the period, space and hole in the market between the consumers and the product manufacturers. In India to distribute its product Dove Unilever uses three approaches, indirect coverage, and direct coverage and Streamline method. Dove Unilever looked out for short supply-chain for distribution to meet its customers needs and to reach out to a huge population. In India Unilever elected sub-stockist that covered up the mass part of the marketing areas where as in the Unites Kingdome Unilever were in direct contact with the retailers. Over 180 million units are produced in the United Kingdom annum and 65% of it is exported overseas. LOreal believes that its their obligation to generate value for the customers and hence adopts various sales strategies to the precise distribution channel of every individual market. http://en.oboulo.com/l-oreal-s-penetration-into-the-indian-market-64841.html http://company.monster.com/lorealusafr.aspx With 290 subsidiaries, more than 100 distributors and 42 plants, all spread out in about 130 countries, LOreal is the leader of the cosmetic industry. The group has begun its internationalisation in 1912 by following three steps: à ¢Ã¢â€š ¬Ã‚ ¢ First, commercialisation of professional shampoos to hair-dressers via distributors in near Europe (Spain, Italy, Great Britain, Germany and Poland) and in the Americas first landing; à ¢Ã¢â€š ¬Ã‚ ¢ Second, local firms are taken over for example in the USA (Redken 1993, Maybelline 1996 etc.), in Argentina (Miss Y lang 2000) go native; à ¢Ã¢â€š ¬Ã‚ ¢ Third, subsidiaries (production, research and development) are directly created (Greenfield investment) without any first passage via distribution. It is the case in Asia (Japan and Hong Kong) globalisation. The group has to face harsh competition and new stakes like diversify its product segments (baby-boomers which become mammy-boomers; American, French and Japanese young with specific tastes; and men), exploit new means of distribution (like on line sales) and finally, take advantage before the competitors, of new emerging markets like Asia, India, Latin America, Africa and East European countries. When LOreals Professional Products Division entered India in 1997, hairdressing Industry as a market segment is almost insignificant. There were no organized education and training, couple of dubious domestic products and prohibitive expensive foreign brands. The first strategy of LOreal was to exploit this inherent gap in the nascent industry and invested heavily in hairdressing and training. Their head start also ensured broad distribution in the focussed market. We skim the top 100 cities in India and have the largest salon base in the country, of which 20 per cent is exclusive to us, contributing to 40 per cent of our revenue. Says Sharma, Director, LOreal Professional Products Division. He further adds Our biggest cost is the education of our trade. We have over 40 trainers; its an entire machine that needs constant oiling. In 2009, this industry alone in India isà ¢Ã¢â‚¬Å¡Ã‚ ¬ 33 Mio, growing in double digits, and LOreal Professional Products Professionnel and Kerastase are market leaders. LOreal Professional Products prides itself on a product they believe is technologically unmatched. 3.5 per cent of our sales are pumped back into research development; the best technology goes back into the trade, says Vismay Sharma, director, LOreal Professional Products Division. The challenge is to beat competitors who is adopting the same strategy. But competitors are eating into the same strategy. Both Schwarzkopf, at the number two position in the industry, and Wella have launched technical training centres. Schwarzkopf even launched a by-invitation-only hairdressers club and flew 150 members to Goa for an inaugural meeting. Strategy of Schwarzkopf is to demand an increased commitment to turnover in return from these loyal and exclusive customers to become high volume buyers. Wella, the other brand which entered India in 2001, is aiming to be in 5,000 salons by June 2006. LOreal organizes Colour trophy, a nationwide quest to find the most creative hairdressers in the country and also sponsor hair shows besides their annual showcasing of global fashions in hairdressing and colour to give a platform to unleash creativity and lead to creating new trends in the industry. And in a revision of distribution strategy, Schwarzkopf has just begun retailing their hair colour range to power growth. Sharma reacts, LOreal Professional Products began by selling through Parisienne salons. Thats at the heart of our business; we will not dilute it by retailing for home use. Okay, so the LOreal brand is strong, well established within target markets, and Sharma claims sales are up in India, although figures dont come by easily in the discussion. Well, this was the time, then, to become more proactive than ever before; to begin the task of figuring out just what it was going to take to sustain their competitive advantage and ensure that they stay at the cutting edge of their field. And so, in February this year, LOreal announced the arrival of Matrix (their number one brand in the US), an affordable range of hair products to add to their existing offering to offer Indian hairdressers the option of using a professional brand at this price point. The value proposition is similar. Both brands offer all the support hairdressers need, from education, complete in-salon marketing, and salon promotions. Matrix, however will thrive on depth of distribution, with a training centre in every city it retails in. LOreal India is the only company to offer products at three different price points luxury, premium and affordable. With this they will have a combination no one can beat. LOreal hasextensive campaign for LOreal Paris Lip Colour. They also wish to modify the product by adding SPF, so that lips can be protected from harmful. They are also putting ads in TV and out of home advertisements like hoardings, at malls on digital screen Marketing Strategy Distribution: Will widen distribution network by giving various incentives to distributers, retailers, stockiest in order, not to loseself-space to competition. Promotion: Will be distributing complementary lip care guide on minimum purchase, having tips on how the various brand ambassadors of LOreal Paris apply Lip Colour on themselves and take care of their lips. Social Responsibility: LOreal supports campaign for safe cosmetics which was started in October 2007. This will help in building consumer confidence, that LOreal Lip colour is safeBrand Management LOreal had built a dozen or so mega brands rooted in the local culture and appealing to different segments of the global market. Instead of homogenizing the various brands and making them palatable in myriad cultures, Owen-Jones decided to embody their country of origin, turning what marketing experts considered a narrowing factor into a marketing virtue. LOreal believed as being local but being backed up by the global international image diversifying the traditionalroots of brands. Brand Extensions: LOreal realized the need for caution in case of brand extensions. When LOreal decided to enter the kids shampoo category in 1998, it debated whether to launch a new brand or go for an extension. The company realized the LOreal name, long associated with womens hair care, would capture instant credibility with moms. But Kids was really a child-oriented product. When LOreal first unveiled its LOreal Kids shampoo line early 1998, retailers were sceptical. Advertising and Promotion LOreal backed its product innovations with the twelfth-largest media budget in the world. In the late 1980s and early 1990s, external charges, which included LOreals advertising and promotions expenditure jumped from 37% to 47% of sales. LOreal increased its global ad spending to $1.25 billion in 1998. LOreal had a unique promotion policy for all its brands. A brand, which sold in mass-market outlets, advertised and promoted itself in a way similar to brands sold in department stores. Corporate Structure LOreal was organized as a clutch of small profit centres, some with as few as ten employees. The companys work culture encouraged audits and budget meetings to focus less on the spilled milk of the past, and more on leading indicators of how things would look at year-end. These meetings encouraged discussions to find out which overlooked products showed signs of life but were undercapitalized and which products were not matching expectations and needed pruning. The structure allowed LOreal to move fast Competition LOreal faced competition from various formidable rivals. On one side, cosmetic majors like Revlon and Avon and Nivea vied for shelf space. On the other, there were the giant FMCG companies like Unilever and PG. There were also local competitors like HLL-Lakme in India, Dark and Lovely in Africa, and the erstwhile Shu Umera in Japan (LOreal later acquired this brand). Dove brand has grown inIndia from a mere à ¢Ã¢â‚¬Å¡Ã‚ ¬12.5 Mio to à ¢Ã¢â‚¬Å¡Ã‚ ¬85 Mio in 2006 with products across the soap, shampoo, deodorant and skin care segments.Dove brand became Indias premium brand within one year of its launch. Some years ago the key to success was penetration in the market but it has changed now to educating the target customers about the benefit of the product and using it the right way. Unilever in India is well positioned because they have the right portfolio, focussed brands and operates at various price points. Being the market leader in India and estimated market growth is at 40-50%, Unilevers strategy is to build the market and translate other opportunities for launching new products like serum, masks and treatments under umbrella brand of Dove. To continue its leadership position, Unilever is constantly upgrading Dove from time to time to meet customers needs like Dove Daily, Dove dry therapy, Dove breakage therapy and son on. Levers strategy is to build rural market for increasing consumption level. Market estimate that 80% rural population have used shampoo but the big challenge is to convert the one time consumers to repeat purchasers, are they buying next weekà ¢Ã¢â€š ¬Ã‚ ¦.next month, next quarter? The strategy and challenge is to go deeper to media dark villages and build sales which will become the market of the future. Just for an example close to 30-40% of UP, the largest state in India, is media dark. Unilever in India has started running one of their largest consumer connect initiatives Khushiyon Ki Doli. It allows them to go deeper to villages with population of 5000 people. The heartening part is that consumers are will to embrace new things in life if they see a value proposition. The strategy of Unilever is broadly on the following basis: Adopted Total Productive Maintenance (TPM) which means Zero Error and Zero Loss Short supply chain module to enhance customer service To meet everyones needs at various product level and price points Penetrate, educate and build markets for the future> Project Shakti is targeted towards reaching small villages through micro financing model to reach village women. Integrate economic, environmental and social objectives with sustainable business agenda. Conclusion:

Friday, January 17, 2020

Working with Medicaid

Working with Medicaid The Medicaid program is for low-income people. The Medicaid program is financed by the federal government and the states. The Medicaid program is the nation’s largest non-employer-sponsored health insurance program. In order for a person so be eligible for Medicaid benefits, the must meet the minimum federal requirements and any additional requirements of the state in which they live. Medicaid rules vary from state to state and are frequently changing. Due to the variations in Medicaid rules from state to state, a person would need to contact their local social services department to find out what procedures and services are covered and not covered. Depending on what state a person lives in, those enrolled in the Medicaid program may be treated by a provider of their choice or it may restrict patients to a network physicians. Enrollees may have to receive all services through their primary care provider that is responsible for coordinating and monitoring their care. Those that need to see a specialist may need to obtain a referral from their PCP or Medicaid will not pay for the services. If a Medicaid enrollee wants to receive a service that is non-covered, the enrollee must pay for the non-covered services prior to the services being rendered. Medicaid recipients can also be billed if the physician informed the patient before the service was performed that the procedure/service would not be covered by Medicaid, the physician has an established written policy for billing non-covered services that applies to all patients, the patient is informed in advance of the estimated charge for the procedure and agrees in writing to pay the charge. If the physician has reason to believe that a service will not be covered, the patient must be informed in advance and given a form to sign acknowledging this. However, some states may require the enrollee to pay a small co-pay for covered services. Implications of simultaneous federal and state involvement in the insurance process could cause conflict between state regulations with federal regulations. The cost of compliance is more likely to be greater because there are two regulating bodies. Complexity is increased due to satisfying the requirements of two regulatory bodies. Regulatory goals of the states may be different than the federal goals which in turn lead to a duplication of effort.

Thursday, January 9, 2020

Gender and Sexuality - Free Essay Example

Sample details Pages: 4 Words: 1306 Downloads: 8 Date added: 2018/12/19 Category Biology Essay Type Case study Level High school Tags: Gender Essay Did you like this example? According to Arndt (2017), sexuality denotes persons physical, biological and chemical makeups. To differentiate two persons on the basis of sexuality, you will incorporate differences in chromosomes, genes, internal and external sexual organs and hormonal profiles. On the other hand, gender denotes the roles and responsibility that persons of the two sexes have in the community. Don’t waste time! Our writers will create an original "Gender and Sexuality" essay for you Create order It designates all those traits that are ascribed to men or women by the members of a community or by the culture (Kalaramadam, 2016). For this reason, it can be said that gender roles and responsibilities have variations across diverse cultures, beliefs, and civilizations and countries. Gender roles ascribed to males have an aspect of masculinity whereas those ascribed to a female have aspects of femininity. Patriarchy is the main system in many societies that govern the relationships between males and females. Patriarchy system denotes the rule of the males in a social unit where the male takes a dominant role. On the hand, women play subordinate roles (Freysinger, 2013). This is one of the various reasons why women are oppressed in private sectors. Economic systems have also enhanced gender-based violence and abuse in private sectors. In our society today, men are considered as the breadwinner in our families. For this reason, some organizations pay them well compared to women. On the other hand, women in some societies perform jobs that are not paying. Such jobs include caring for the babies and keeping their families intact (Worell, 2002). Such roles are not considered when the country is adding up domestic products. When it comes to inheritance of properties, women in some communities are discriminated against. This has influenced some private sectors to pay workers in accordance w ith their gender. Culture and norms of society also have led to women oppression in private sectors. Culture is the way of life of any society. For instance, gender roles, responsibilities and types of certain behaviors are passed and ascribed to males and females. Boys are not expected to cry. According to Hellinger (2015), men have the role in protecting the family and social roles linked to men have power and control. This consequently has influence sharing of the position of powers in private sectors. Political systems have also led to oppression of women in private organizations. It is worth noting that it was until the 1970s that women were allowed to run international organizations, governmental institutions, and big business. This has led to situations where women continue to live as second-class citizens and are discriminated against in our private organizations (Jones, 2016). Despite the fact that many organizations are fighting for the rights of women today, discrimination, as well as oppression, will take a lot of time to alleviate. The ability of the law to fight gender violence in private sector is affected by many things as discussed below The Failure of the Organizations to Embrace Set Rules For Gender Parity. Despite the fact that many countries recognize equal rights between genders; this is not always the case. Many of these countries have come up with regulations that intend to counter-attack discrimination, and grantee women access different programs such as health, economic rights and education (Rizwaan Mantry, 2014). However, these same regulations bear no fruits. A compassionate institution to bridge this gap concerned gender equality is needed. Weak Gender Management Gender management system operations require enabled environment. When the environment is weak, main activities of gender management system has a role to add strength to it (Leonard, 2017). Various factors interrelate to determine the level to which environment in which the gender management system is being set up does or does not enable effective gender mainstreaming. Inability of the Constitutional Agencies and Gender Rights Organizations to Enhance Gender Parity The constitution of any country is one of the liberal as well as progressive in the whole world. However, the question is how many constitutional agencies and gender rights organizations are willing to enhance gender parity is another matter (Kimura, 2016). To promote gender equity, these organizations must interpret the constitution in accordance with its doctrines. They should encourage the election of number women to satisfy gender equity rule. This can even be achieved through nominations to increase the membership figure in national bodies. The challenges mentioned earlier can be overcomed in various ways as discussed below; Enhancing Evaluation of Private Organization on Matters of Gender Evaluation strengthens the ability of private organizations in achieving gender-based equality in three ways. First, evaluation enables the administration to have a critical look at existing norms and existing programs and ask whether the organization is doing the right things (Denmark, Rabinowitz Sechzer, 2016).? Secondly, it allows the administration to revisit operational outcomes in the process of understanding what is working and why. And third, evaluation offers a window for comparison of results in the world to foster knowledge sharing. Creating New Laws That Mandate Every Organization to Have Gender Parity Policies The government should create new laws that mandate all private organizations to have gender parity policies. All types of activities in the private organization should mainstream in a gender perspective. Gender mainstreaming that is globally accepted should be made a law in all organization to achieve gender equality amongst the employees (Baker Wiseman, 2009). Gender mainstreaming ensures gender equality is central to all types of activities. These activities include research, legislation, resource allocation, planning, dialogues, monitoring and implementing of projects and programs. The 2001 to 2006 report by Commission on the Status of Women (CWS) indicated that equal participation of both women and men in decision making was not enhanced by many organizations and was not incorporated in the laws of many organizations. Training Of the Management Boards of Private Organizations on the Issue of Gender Parity Training the boards of management in private organizations on issues of gender equality can play a vital role of providing them with the knowledge, values, and skills that will enable them in their contribution to attaining effective and efficient implementation of gender mainstreaming. Any organization that invests in training its board members help them to identify gender inequalities in various activities, define the objectives of gender equality and put into consideration gender while planning and implementing policies (Cedillo, 2013). All these activities require adequate knowledge skills and at times change of attitudes and behaviors. Therefore training is an essential element in handling gender equality in private organizations (Demos Segal, 2009). As illustrated in above, it is evident that private organizations experience gender-based violence amongst the workers. To overcome these challenges, every person must be in a position to respect the rights of every member of these organizations (Bustelo, Ferguson Forest, 2016).? The government has to come up with policies that will enhance equal rights at places of work. References Arndt, J. (2017). Gender and Sexuality; A Practical Approach. S.l.: Worth Publications Baker, D., Wiseman, A. (2009). Gender, Equality and Education from International and Comparative Perspectives. Bradford: Emerald Group Publications. Bustelo, M., Ferguson, L., Forest, M. (2016). The politics of feminist knowledge transfer: Gender training and gender expertise. New York: Palgrave Macmillan. Cedillo, E. (2013). Gender Policies. Ottawa: North-South Institute. Demos, V. P., Segal, M. T. (2009). Perceiving gender locally, globally, and intersectionally. Bingley: Emerald JAI. Denmark, F., Rabinowitz, V. C., Sechzer, J. A. (2016). Engendering Psychology: Women and gender revisited. London: Routledge. Freysinger, V. J. (2013). Leisure, women, and gender. State College: Venture Publications. Hellinger, M. (2015). Gender Politics; Role of Men in the Family. Amsterdam: Benjamins. Jones, O. (2016). Why Women fear being Leaders in Organizations; A critical approach. San Francisco: Jossey-Bass. Kalaramadam, S. (2016). Gender. New York: Taylor and Francis. Kimura, M. (2016). Unfolding the comfort women debates: Modernity, violence, womens voices. Basingstoke: Palgrave Macmillan, 2016. Leonard, M. N. (2017). Gender equality and identity rights. Broomall, PA: Mason Crest. Rizwaan, M., Mantry, A. K. (2014). Gender equality and women empowerment. New Delhi: Saad Publications. Worell, J. (2002). Encyclopedia of women and gender: Sex similarities and differences and the impact of society on gender. San Diego: Academic Press.

Wednesday, January 1, 2020

Internet Communication as a Tool for Qualitative Research

Research Method 1 Running head: Research Problem and Method Paper Internet Communication as a Tool for Qualitative Research Research Problem and Method Paper Abstract: While calloborating on the research community, the World Wide Web has opened a different perspective and provides access for data collection. The Internet user can now engage in research on a world-wide, low cost, almost instantaneous scale - and in ways which potentially overcome some of the barriers imposed by more conventional research approaches. However, this idealistic view some what obscures both methodological and ethical difficulties†¦show more content†¦In contrast, their are also people who spend their time viewing merchandise and making purchases online. Generally speaking, using the technologies for transmission as well as information gathering. The Internet may also provide social spaces and this consist of relationships, communities, and cultures emerging through the exchange of text and images. When social spaces take place, this could happen delayed time sequences or real time. There is a long tradition of social interaction and community development ba sed on the capabilities of the Internet. On the other hand, while speaking of short terms, the Internet can be perceived as a set of technological tools, a complex network of social relations, a language system, a cultural milieu, and so forth. Quote, The way one defines and frames the Internet influences how one Research Method 4 interacts with Internet-based technologies, as well as how one studies the Internet. The Internet as a Research Tool: People might naturally or deliberately perceive the Internet as a tool for receiving and sending information. Moreover, to extend one s physical reach to connect with others, to and from, between multiple cultural fields, or performing multiple tasks simultaneously. From this perspective, users tend toShow MoreRelatedThe College Regulations Regarding Plagiarism And Academic Offences1590 Words   |  7 Pagesout in those documents. The effect of smart phones and internet usage on our socialization. The paper is going to explore whether frequent use of Smartphone and internet has affected social interaction. Using qualitative and quantitative methods of research. Use of focus groups and face to face interviews is going to be used. It is important to note that as much it facilitates communication and interaction. Use of Smartphone s and Internet it has also driven people away from authentic relationsRead MoreThe Information Assessment Method1038 Words   |  4 PagesMany clinically relevant research studies are published daily; thus, it is difficult for physicians and pharmacists (indeed all healthcare professionals) to find the time to absorb this new knowledge. Electronic knowledge resources, specifically the pre-appraised evidence resources, can help family physicians in two ways. These resources provide clinical information to answer clinical questions at the point of care (Pull Technology) (e.g. Up-To-Date and Essential Evidence Plus), and they raise awarenessRead MoreDesig n And Development Case Study1285 Words   |  6 PagesProblem Statement The educational process and tool used for learning have changed (Ion, Vespan, and Uta, 2013) with the use of advanced technology incorporated into classes for many other health care students (Telford Senior, 2017). Successful use of the Web 2.0 tools, such as, Google Drive, blogs, Wiki, instant messaging, social networking, media sharing, and podcasts showed a positive impact by stimulating students intellectually, and making communication easier in education (Amgad AlFaar, 2014;Read MoreThe Limitations Of Language : Male Participants, Stoicism, And Qualitative Research Essay950 Words   |  4 Pagesand the Qualitative Research Interview, American Journal of Men’s Health, 7(2), 155-162, DOI: 10.1177/1557988312464038 Allmark, P., Boote, J., Chambers, E., Clarke, A., Mcdonnell, A., Thompson, A., R., and Tod, A., 2009. Ethical issues in the use of in-depth interviews: literature review and discussion, Research Ethics Review, 5(2), 48-54 Babbie, E. (1992). The Practice of Social Research, New York, Macmillan found on Hsieh, F. H., and Shannon, E., S. 2005. Three Approaches to Qualitative ContentRead MoreThe Issue Of Cellphone Users770 Words   |  4 Pagesserious issue. A more advanced method that takes advantage of relatively new technology is internet surveys. The logistics for this methods are that panelists are asked to log onto a website with secured password protection.   Depending on the audience being interviewed, an online study can be in the field for a few days or up to several weeks. Internet-based surveys are frequently used for targeted research purposes, particularly when trying to reach a very specific, difficult-to-reach constituencyRead MoreInfluence Of Social Media Marketing Essay1584 Words   |  7 Pages and so forth. The term social media denotes a wide range of communication, sharing, and communication tools that undergo continuous change and development. On the other hand, Social media marketing refers to the process of acquiring traffic and attracting the attention of the target customers through social medial platforms (Smart Touch, 2015). Notably, the unstoppable driving forces of social media marketing include the i nternet backed up by the modern world rapid technological developmentsRead MoreDeveloping A Crisis Communication Strategy And Implementation Plan952 Words   |  4 PagesSteps in Developing a Crisis Communication Strategy and Implementation Plan Development of a tactical plan or implementation plan integrate several factors, including framework, social development, communication tools, channels, and approaches (Schiavo, 2007). The development of crisis communication involves the assessment of communities, rural areas, and other critical areas where rapid dissemination of information lacks advancement in technologies or experience extreme poverty. These areas mayRead MoreAssessment of Higher Education Functional Council of England1006 Words   |  4 Pagestogether with the perception of its stakeholders. The staff-centered goals of HEFQM are the following: To manage and improve their people resources To identify and develop peoples knowledge and skills. To involve and empower people To achieve communication between people and the organization People are rewarded and acknowledged Approaches The methods that the organization will take to achieve the required results both now and in the future 1. The Council has adopted several approaches to manageRead MoreImportance Of Communication And Coordination At Virtual Teams Success Essay1475 Words   |  6 PagesZARROUG, Abdin Final Project Module 7 Section 1: Literature Review Research Topic: The importance of Communication and Coordination in virtual teams Success. Research on this topic is relatively new, therefore; the research is ongoing to arrive at the destination (B.Arnett, 2008). Arnett argued in this respect and for this reason, there are still many areas researchers need to investigate and touched to complete the research on this perspective (B.Arnett, 2008).Since the world is moving towardsRead MoreInternational Marketing: Factors to be Considered in Foreign Markets1657 Words   |  7 Pages1.The International marketing is defined as performance of business activities including price, promotions, product and distribution decision and then the task of marketing research is to systematically collect data, process it in to valuable information which is vital for marketing decision. The information of host country on political stability, cultural attributes and geographical characteristic are required for sound for foreign markets. Information on economic general data on level of growth